Sustainable Marketing for ethical coaches
Sustainable marketing is a great way to help your business grow while being aware of the planet and its people. That’s why I wanted to write this article: to help you get started with sustainable marketing and show you how easy it can be to implement!
How Can Coaches and Entrepreneurs Be More Sustainable?
Here are some ways you can make your business more sustainable:
- Be aware of the environment: Do you know the impact of your business on the environment? Are you doing things to minimize it, or do you just throw away waste without thinking about where it goes? If so, then you need to start being more conscious of what happens when people consume products and services.
- Lower your energy usage: a few easy ways to lower your energy usage is by being mindful of your digital carbon footprint. You can reduce your screen brightness, block video autoplay, and turn off your devices when not in use.
- Make your content downloadable: By making your content downloadable, you can ensure that your audience does not need to stream it continuously. Downloaded content will waste less energy than content that must be streamed to be viewed.
- Offset your digital carbon footprint: Ecosia is a search engine that plants trees daily. When you use this plug-in, the company will plant trees to counteract your searches. This can help to offset your carbon emissions.
- Use renewable energy sources: Use solar panels or wind turbines to power your business instead of fossil fuels like coal or gas (which pollute air quality).
- Inform your whole team: Ensure that all employees know about your commitment to ethical practices by offering education programs on sustainability principles.
- Use sustainable marketing resources: EcoSend is a climate-conscious email marketing platform trusted by eco-conscious brands that helps you leverage email marketing to market your services while reducing your carbon footprint.
Sustainable Marketing for Podcasters
Podcasting is a great way to promote your business, connect with your audience, and share information about your industry. It’s also a great way to connect with people who share similar interests and passions. You can use podcasts to talk about the need for eco-friendly practices like recycling or composting.
You can also use this medium to raise money for charities that help reverse climate change by planting trees in areas that have recently suffered from wildfires or hurricanes.
The Role of Social Media in Sustainable Marketing
While social media might not be the best place to figure out what to do with your life, it can be a great way of getting your message out there. People are often looking for new ideas and inspiration, so if you’re willing to share your story and help people find answers in their own lives, you have an opportunity to reach a large number of people quickly—and organically!
The first step is figuring out what kind of content will resonate with your audience. You can use your social media marketing as a way to send your sustainability message out and reach a wider audience.
If you pique the interest of more individuals, you are likely to have more podcast listeners too! So, spreading an eco-friendly message through your marketing tactics can both save the planet and boost your listening rates—that is what I call a win-win!
The Bottom Line
It is important to remember that sustainability should be at the heart of everything you do. Keep your clients and prospects happy, and they will keep coming back. Also, remember that podcasts are a fantastic way for coaches and entrepreneurs to connect with their audience on an ethical level (it doesn’t just have to be about selling products).
If ethical marketing is something you’re interested in and want to avoid things like scarcity tactics, and manipulative strategies, I’ve got good news for you. You can read this blog post about 6 Ethical Marketing Practices for Coaches to find tips, tools, and resources that will help you explore the foundational ethical marketing principles.